The release version of 1.7 has the medical record entry in the IMObjectTableModelFactory.xml which is held in openvpms-web-workspaces-1.7.jar which itself is in <TOMCAT_HOME>\webapps\openvpms\WEB-INF\lib set as follows:
This thus places the first line of the label after the product name and appends the quantity information to the last line of the label. A slightly better way is to place the label last preceded by a new line character.
Since the price is appended to the output, it will be appended to the last line of the label - unless of course you append a second new line after the label. (My preference is not to, just let the price tack on the end - it saves a line in the output.)